Creative Lead – Campaign Messaging & Visual Strategy
Client: St. Matthew’s in the Palisades (2015)
For the capital campaign at St. Matthew’s Episcopal Church in the Pacific Palisades, I served as creative lead for a comprehensive communications strategy that clarified the campaign’s purpose, inspired generosity, and supported long-term engagement.
I developed a suite of branded materials—including infographics for the parish’s annual meeting, print collateral, pledge cards, and messaging frameworks that clearly communicated the distinction between annual stewardship and capital giving. Special attention was given to integrating campaign messaging into the church’s broader communications ecosystem, ensuring consistency across weekly bulletins, announcements, the website, and seasonal publications.
Each asset was designed to stand out while still aligning with St. Matthew’s established brand, offering a visual and narrative thread that connected the campaign to the church’s ongoing mission. This approach supported both immediate fundraising goals and long-term trust and clarity in parish communications.
