Social Media Strategy, Visual Identity, and Content Design
Client: Episcopal Diocese of New York + Episcopal Divinity School (2025)
A 100-day social media campaign built to inspire a viral chain of compassion. #OneSingleAct invites individuals to share one act of care, courage, or connection—and then tag two others to do the same. I led the development of the campaign’s visual identity, messaging strategy, and content design, crafting a bold, joyful, and instantly recognizable look optimized for digital sharing. Grounded in Episcopal values but designed for broad interfaith and intergenerational engagement, the campaign uses visual storytelling and hashtag culture to create a ripple effect of witness across platforms.
Client:
The Episcopal Diocese of New York and Episcopal Divinity School
