Role: Creative Lead | Messaging Strategist | Designer Client: St. Paul’s Episcopal Church (2023/24)
For the 2024 stewardship season at St. Paul’s Episcopal Church, I led the creative development of “Good Works,” a campaign designed to center storytelling, inspire generosity, and build a deeper sense of shared purpose. The theme lifted up the everyday acts of ministry—both visible and behind-the-scenes—that sustain the life of the church and extend God’s love into the world.
I created a cohesive suite of materials, including a story-driven booklet that featured narratives from parishioners and ministry leaders, a pledge card utilizing variable data to tailor giving requests and affirm past support, and branded letterhead and communications assets that reinforced the campaign’s message across all touchpoints.
This project reflects my approach to stewardship communications: combining mission-aligned storytelling, clean design, and thoughtful data application to cultivate meaningful engagement. The result was a visually unified and emotionally resonant campaign that helped St. Paul’s clearly articulate its impact—and invite others to be part of it.
