Client: Episcopal Diocese of the Great Lakes (2024)
When the Episcopal Diocese of the Great Lakes was newly formed through regional restructuring, it faced the critical challenge of articulating a clear identity that honored its diverse communities while casting a bold, unified vision for the future. I was engaged to lead the creation of the diocese’s visual and messaging identity from the ground up.
Working closely with diocesan leadership and key stakeholders, I developed a comprehensive brand system—including logo, typography, color palette, and messaging—that reflects the diocese’s unique geography, spirit, and mission. The branding process prioritized clarity, inclusion, and storytelling, ensuring the final product could serve both internal cohesion and external visibility.
The result was a flexible, mission-aligned identity that has been successfully integrated across digital platforms, printed materials, clergy communications, and diocesan events. More than just a visual refresh, this project helped shape the way the Diocese of the Great Lakes presents itself to the wider Church and the world—grounded in Episcopal tradition, regional identity, and a commitment to justice and reconciliation.
